https://i.imgur.com/Ybf0geh.jpg

Idea

Modular construction company based in Campinas, Brazil.

Construction in Brazil is very behind developed countries. Most buildings are built with brick and mortar with no technology whatsoever. The idea, then, was to create low-cost housing with steel framing and factory assembly. During that time I:

What happened

Although investors liked the concept and estimated costs, they usually gave me a timeline of 6 to 12 months to make a decision. This long sales cycle and soft promises killed some momentum.

In the meantime, I was reading about startups non-stop. And I just loved it. The idea that you could build something yourself and make a big impact amazed me. After a while it was a no brainer, I wanted to be in tech.

Concept product for modular assembly

Concept product for modular assembly