Idea

Restaurants should sell subscriptions to their best customers

Restaurants businesses have a big problem: revenue streams are unpredictable. In the middle of the COVID pandemic, this problem got even bigger. On top of that, restaurants pay 20-30% ramson to food delivery apps.

SaaS companies don't have this issue once their clients pay them every month. So what if restaurants turn this cost into discounts to the consumer in exchange for a monthly commitment? The idea, then, was to create a platform so restaurants can sell recurring coupons to their best customers.

What happened

Surprisingly enough, unpredictable revenue is not a big issue for them – it's part of their business. For them this doesn't make sense, here why this is a tough sale:

• "If a client is already loyal, why should they offer discounts"
• "If a client is not loyal, they probably won't subscribe"

After we launched... crickets. I called/texted 200 places asking them to try it out – no interest.

Restaurant subscription sales page

Managing clients and recurring revenue inside dashboard